Website Design Questionnaire

This questionnaire asks about how you want your website to look and feel. It does not ask you to pick colors, fonts, or page layouts.

There are no wrong answers. Pick the option closest to your first reaction, and use "Other" when nothing fits. It takes about 15 minutes.

Your details

Who is filling this out?

Your name *

Business name *

Email *

Part 1

About your business

1. In one or two sentences, what does your business do, and who is it for?

2. What makes your business different from others that offer the same thing?

Pick one.

The quality of our work is better We have been trusted in this area for a long time We are newer and do things in a more modern way Our prices are fair Our personal service and personality We specialize in one specific thing

3. What three words do your best customers use to describe you?

Part 2

First impression

4. How should a visitor feel in the first five seconds on your site?

Pick one.

Confident that we are the right choice Welcomed, like walking into a friendly place Impressed by what they see Reassured that they are in good hands Excited to learn more

5. Which place feels most like your business?

Pick one.

A quiet, modern studio with very few objects in it A busy neighborhood restaurant A small, stylish hotel lobby A craftsman's workshop with tools on the wall A beach at sunset

6. For each pair, mark where your site should land.

1 is closest to the word on the left. 5 is closest to the word on the right.

Part 3

Look and texture

7. If your website were made of a material, which one would it be?

Pick one.

Glass and steel Wood and linen A blank page with one bold headline A still frame from a movie An aerial photo of a coastline

8. How do you feel about images on your site?

Pick one.

Lots of photos — show people what we do A few strong photos Mostly words — the story matters more than pictures We don't have good photos yet

9. What should the words on your site do?

Pick one.

Grab attention with large, bold text Stay out of the way and be easy to read Show personality and style Look plain and trustworthy

10. How much should things move on the page?

Pick one.

Not at all — a still, calm page A little — small movements when a visitor scrolls or points at something A lot — noticeable animation that draws the eye

Part 4

Personality and voice

11. At a local business dinner, where would we find you?

Pick one.

Walking around and meeting everyone In a long conversation with one or two people Near the back, listening At the front, giving the talk Already home — you left early

12. If your website could talk to a customer, how would it sound?

Pick one.

A formal expert who explains things carefully A friendly neighbor A straight talker who gets to the point An enthusiast who loves telling the story

13. Name one or two words your site should never feel like.

For example: cheap, stuffy, cluttered, cold.

Part 5

How visitors use the site

14. Who usually looks you up, and what is on their mind when they do?

For example: in a hurry, comparing options, worried about a problem, planning something fun.

15. What is the one thing you most want a first-time visitor to do?

Pick one.

Call or text Fill out a contact or quote form Book an appointment Look around and get a feel for us Find our location and hours

16. How should a visitor move through your site?

Pick one.

Get to the point fast Explore at their own pace Follow a guided path, then get asked to act Just make the phone ring

17. After visiting your site, what should a customer remember about you?

Part 6

Examples and final thoughts

18. List one to three websites you like, from any industry, and what you like about each.

19. List one website you dislike, and say why.

20. Is there anything about how your site should look or feel that we have not asked about?

Thank you

Your answers were sent. We will review them and follow up with you soon.